No, I don't think so. I mean, first I take serious issue with the notion of "those who rule us"😅. I don't think there's some shadowy conspiracy to make people racist.
Racism, or better put, race-based narratives sell. And they sell because we keep buying them. I think we need to take responsibilty for our own brains. Which is what I mean when I say that examining our beliefs takes more effort than affirming them.
We can blame the TV for affirming certain ideas, or we can take responsibility for what and how we think.