You Don’t Need To Know What You’re Doing, Just Keep Doing It.

The path of unshakeable stubbornness.

Some days everything feels totally under control and others it feels like you’re in free-fall. Some days you create something that everybody loves and others it feels everything you do is shit. It’s tempting to give up during those free-fall days, because in the beginning there are more bad days than there are good days. The thing is, this never stops being true, it’s just that the bad days become better.

That might sound overly cynical, but let’s take a look at the reality of our experience. Think of the happiest day you’ve had in the past month. How many of the other days lived up to that? If you’re at the beginning of a project right now, there’s a pretty strong chance that it was a significant outlier. Either that or your best day was only very marginally better than the other days.

But this isn’t surprising. Right now you’re standing at the bottom of a hill with a boulder the exact size and weight of your ambitions. You’re miles from a place where you might even get to have a rest, never mind getting to a point where the slope levels out and you don’t have to push so goddamn hard anymore. And if you’re smart, you realise that even when you get to the top you’ll still need to keep pushing if you don’t want that boulder to…